Can I read Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury) on EtoBox?

Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury) by Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido (auth.) is a nonfiction available to read on EtoBox.

What is Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury) about?

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. __Sustainable Luxury Brands__ gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.

Who reads Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury)?

Author

Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido (auth.)

Publisher

Palgrave Macmillan UK Imprint : Palgrave Macmillan

Published

2017

Language

EN

ISBN

9781137601599

Category

nonfiction

Subjects

Business, Management, Marketing