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This document outlines a research proposal on prospects and challenges of rural marketing in India with reference to Bangalore and Chikkaballapur rural districts. The objectives are to understand rural markets, review corporate practices, investigate rural marketing modes, and analyze demand. The methodology includes a literature review, primary data collection through interviews and questionnaires with 200 random respondents, and secondary data collection. The chapters will include an overview of rural mar
- Author
- Shakeela Banu
- Language
- EN