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What is Intercultural Communication in Business about?

This document provides details on an International Business course unit focused on intercultural communication. The course aims to help students understand cultural differences, recognize how they influence business interactions, and apply this knowledge internationally. It will cover national management styles, business negotiations across cultures, and choosing effective communication forms. Assessments include case studies, practical tasks, and tests to evaluate students

Author

Vladislav B. Sotirovic

Language

EN