About this document
Master of Advertising & Marketing Management by Monty Kashyap is a document available to read on EtoBox.
The document provides information on the Master of Advertising and Marketing Management program structure and curriculum for 2009 at Amity University Uttar Pradesh. The 2-year full-time program consists of 8 semesters with courses covering topics like advertising concepts, marketing, consumer behavior, brand management, market research, communication skills and foreign languages. Each semester includes several courses allocated across lectures, tutorials and practical sessions. Assessment includes periodi
- Author
- Monty Kashyap
- Language
- EN