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Marketing Strategy for Banking Channels by Ranjith Ramanan is a document available to read on EtoBox.
What is Marketing Strategy for Banking Channels about?
The document outlines marketing strategies for various alternate banking channels offered by SBI such as ATMs, internet banking, mobile banking, POS terminals, i-collect, and GCC. It analyzes the current offerings, identifies opportunities for improvement, and proposes targeted strategies to increase adoption rates and transactions for each channel. The strategies aim to position SBI as a leader in digital and paperless banking by emphasizing convenience, enhanced services, and a consistent customer experie
- Author
- Ranjith Ramanan
- Language
- EN