Can I read ACR-09-Volume 2 Issue 12025 on EtoBox?

ACR-09-Volume 2 Issue 12025 by Anu Sinha is a document available to read on EtoBox.

What is ACR-09-Volume 2 Issue 12025 about?

The research investigates the impact of transparency and ethical marketing on consumer trust in digital brands, highlighting the necessity for brands to adopt transparent practices due to the lack of direct interactions in digital commerce. A quantitative study involving 450 participants reveals that ethical marketing and transparency significantly enhance consumer trust and loyalty. The findings suggest that cultural and regulatory factors influence trust levels, emphasizing the need for digital brands to

Author

Anu Sinha

Language

EN