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Consumer ethnocentrism: A test of antecedents and moderators by Subhash Sharma; Terence A. Shimp; Jeongshin Shin is a Business, Management and Accounting article available to read on EtoBox.

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This article identifies theoretical antecedents of consumer ethnocentricity and the effect ethnocentricity has on evaluations toward importing products. Hypotheses pertaining to the relationship between the identified antecedents and consumer ethnocentricity are developed based on an extensive review of the ethnocentrism and country-of-origin literatures. Also identified are factors moderating the effect of ethnocentric tendencies on consumers' attitudes toward importing products. The hypotheses are subjected to an empirical test using data collected in Korea. Patriotic, ethnocentric, nationalistic, and even xenophobic sentiments wax and wane among Americans and people of other countries. Periodic claims of unfair competition, uneven playing fields, closed markets, and excessive foreign influence cross international boundaries and inflame business people and consumers alike. Consumers are made to feel guilty for purchasing imported products, and patriotic advertisements remind us of our duty to choose domestic-made goods over imports. Consequently, a study of the factors affecting consumers' choice of domestic products vis-a-vis imports would be an important step toward better unde

Who reads Consumer ethnocentrism: A test of antecedents and moderators?

Author

Subhash Sharma; Terence A. Shimp; Jeongshin Shin

Publisher

Springer Science and Business Media LLC

Published

1995

Language

EN

Field

Business, Management and Accounting (Social Sciences)