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What is Evaluating TaskaBella about?
- The advertising campaign was effective, as the conversion rate was 0.7% higher for the group exposed to ads compared to the non-exposed group. - The campaign generated $173,719 in additional profit beyond costs. The total cost was $1,31,374. - The ROI was 4.89%, so the campaign was profitable as the additional profit exceeded costs. - The opportunity cost of the control group was $7,160 in lost potential profits, but a control group provides useful reference data on campaign effectiveness.
- Author
- Hoang Phuong Doan
- Language
- EN