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About this Business, Management and Accounting article
Strategic marketing planning. Malcolm McDonald, Kogan Page, London, 1992, ISBN 0 7494 0767 0, 222pp., price £16.95 by D. E. Hussey is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- D. E. Hussey
- Publisher
- John Wiley and Sons; Wiley (John Wiley & Sons); John Wiley and Sons Ltd; Wiley (ISSN 1086-1718)
- Published
- 1993
- Field
- Business, Management and Accounting (Social Sciences)