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UNIT 1 - MArketing by Sarth Shanbhag is a document available to read on EtoBox.
What is UNIT 1 - MArketing about?
The document provides an overview of marketing, defining it as the process of identifying and satisfying customer needs profitably. It discusses the nature of marketing, emphasizing its customer-oriented, dynamic, goal-oriented, and continuous aspects, while also contrasting marketing with selling. Additionally, it outlines the marketing mix, marketing environments, and various marketing philosophies that guide businesses in their strategies.
- Author
- Sarth Shanbhag
- Language
- EN