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This document is a graduation paper submitted by Ton Nu My Duyen to the University of Da Nang for the degree of Bachelor of Economics. The paper examines determinants of personal customer satisfaction with wage payment services through bank accounts at VietinBank – Thua Thien Hue Branch in Vietnam. The paper reviews literature on services, customer satisfaction, and models of service quality and satisfaction. It then introduces VietinBank – Thua Thien Hue Branch and its wage payment account services. The pa

Author

Mỹ Duyên Tôn Nữ

Language

EN