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The document discusses the critical role of last mile delivery in the FMCG sector, highlighting its impact on customer satisfaction and business success. It identifies challenges such as high operational costs and urban congestion, while proposing strategic solutions like route optimization and partnerships with third-party logistics providers. A case study on Hindustan Unilever illustrates effective local distribution strategies, emphasizing the need for innovation and technology adoption in last mile deli

Author

sujay

Language

EN