About this document
Sales Promotion Strategies and Objectives by AVIJIT SARKAR is a document available to read on EtoBox.
Sales promotion encompasses activities that enhance personal selling and advertising to boost product sales through short-term incentives. Its objectives include increasing market share, driving sales of slow-moving products, and improving dealer relationships. While advantageous for manufacturers and consumers, sales promotions can lead to consumer dependency on discounts and may negatively impact long-term brand perception.
- Author
- AVIJIT SARKAR
- Language
- EN