About this document
International Marketing Exam Guidelines by Ankit Kumar is a document available to read on EtoBox.
The document provides instructions for a 3 hour, 75 mark exam on the subject of International Marketing with 3 sections and 6 total questions to be answered. Section A includes a case study on the Indian company Balsara Hygiene Products and their expansion into international markets. It asks two questions related to the case study, focusing on environmental factors used to Balsara
- Author
- Ankit Kumar
- Language
- EN