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What is CB Study Material about?

Consumer behavior (CB) is the study of how individuals, groups, or organizations select, buy, use, and dispose of products and services to satisfy their needs and wants. It is influenced by various factors including marketing, personal, psychological, social, and cultural elements, and varies across different consumers and regions. Understanding consumer behavior is essential for marketers to design effective strategies that meet consumer needs and enhance satisfaction.

Author

NIKHIL VIKYATH

Language

EN