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Retail Management Course Overview 2014-15 by Nishanth Lokanath is a document available to read on EtoBox.

What is Retail Management Course Overview 2014-15 about?

This document outlines the objectives and evaluation criteria for a retail management course. It introduces retailing as an important business proposition that helps marketing perform its functions and satisfy objectives. The course aims to help students understand retailing as a business, identify different retail models and strategies, and apply concepts to real-life scenarios through a term paper and group presentation. Students will be evaluated based on three quizzes, a term paper and presentation in g

Author

Nishanth Lokanath

Language

EN