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What is Factors Influencing Fitness App Usage about?

This study investigates the factors influencing the intention to use and actual usage behavior of smartphone fitness applications, integrating Social Cognitive Theory and the Unified Theory of Acceptance and Use of Technology. Findings from a survey of 1066 users indicate that perceived usefulness, perceived ease-of-use, social influence, self-efficacy, and goal-setting significantly affect usage behavior, while behavioral intention mediates the relationship between perceived usefulness and ease-of-use with

Author

Anna Vinnikova

Language

EN