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Managing Integrated Marketing Channels by Nicole Ong is a document available to read on EtoBox.

What is Managing Integrated Marketing Channels about?

This document provides an overview of marketing channels and channel management. It discusses key topics such as: 1. The different types of marketing channels including merchants, agents, and facilitators. Successful channel management requires understanding customer needs and developing hybrid channels. 2. Channel objectives involve determining the appropriate level of service outputs like product variety and delivery time. Alternatives must be evaluated based on sales and costs. 3. Channel members mu

Author

Nicole Ong

Language

EN