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Sustainability 14 05021 by lygiahuytruykich is a document available to read on EtoBox.

What is Sustainability 14 05021 about?

The article explores the conflict between consumer materialistic values and green values, identifying seven potential causes of this conflict, including dissonant information and impulsive buying. It highlights the negative impact of materialism on sustainable consumption and suggests that anti-consumption practices may help mitigate this conflict. The study aims to contribute to understanding this phenomenon and offers practical implications for marketers and policymakers in promoting sustainability.

Author

lygiahuytruykich

Language

EN