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What is Strategic Management Essentials Guide about?

This document covers the essentials of strategic management, including its importance, the strategic management process, and the components of a mission statement. It outlines the steps involved in strategic management, such as external and internal analyses, formulating strategies, implementing them, and evaluating results. Additionally, it emphasizes the use of SWOT and STEEPLE analyses as critical tools in the strategic management process.

Author

Tayeba Sharif

Language

EN