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What is Shopping Experience and Repurchase Intentions in China about?

This study investigates how in-store and online shopping experiences affect repurchase intentions among consumers in Shandong, China, focusing on the roles of perceived value, brand trust, and customer satisfaction. Utilizing a framework based on omni-channel integration, the research identifies key factors such as social media, store atmosphere, and service quality that influence customer perceptions and behaviors. The findings suggest that enhancing these factors can significantly improve customer satisfa

Author

vyhang.yes22

Language

EN