About this document
Starbucks Crowdsourcing Success Story by Akshit Kaithayil is a document available to read on EtoBox.
Starbucks launched a crowdsourcing campaign called the White Cup Contest in 2014. The contest encouraged customers to doodle on their white Starbucks cups, post photos on social media with #WhiteCupContest, and the winner would have their design printed on a reusable cup. Nearly 4,000 entries were submitted over three weeks. The winning design became so popular it was made available for purchase in Starbucks stores over a year later. The contest demonstrated how Starbucks listens to customers and allows the
- Author
- Akshit Kaithayil
- Language
- EN