About this document

MBA II Sem Exam: Services Marketing by Raj Patil is a document available to read on EtoBox.

This document contains instructions for a services marketing exam for an MBA program. It outlines 5 questions to be answered in 3 hours with a total of 50 marks. Question 1 involves defining key terms and explaining concepts in services marketing in short answers worth 2 marks each. Question 2 requires longer answers of 5 marks each for 2 out of 3 questions on consumer behavior and customer relations. Question 3 is a 10 mark question to answer 1 of 2 questions on the GAP model of service quality or issues i

Author

Raj Patil

Language

EN