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Positioning Services in Competitive Markets by Lakshya Pant is a document available to read on EtoBox.

What is Positioning Services in Competitive Markets about?

1. The document discusses positioning services in competitive markets, focusing on market segmentation, principles of positioning, and strategies like focusing on specific markets or services. 2. It also covers developing positioning strategies through market, internal, and competitive analyses to identify opportunities and inform marketing mix decisions. 3. Tools like positioning maps are discussed to visualize competitive positioning and track developments over time based on attributes like price and

Author

Lakshya Pant

Language

EN