Can I read Consumer Identities : Agency, Media, and Digital Culture on EtoBox?

Consumer Identities : Agency, Media, and Digital Culture by Candice D. Roberts; Myles Ethan Lascity is a book available to read on EtoBox.

What is Consumer Identities : Agency, Media, and Digital Culture about?

This edited collection explores the notion of agency by tracing the role and activities of consumers from the pre-Internet age into the possible future. Using an overview of the historical creation of consumer identity, Consumer Identities demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity. Grounded in the acknowledgement that identity is a constructed and contested space, the authors analyse emerging dynamics in contemporary consumerism, ongoing tensions of structure and agency in consumer identities and the ways in which identity construction could be influenced in the future. By exploring consumer identity through examples in popular culture, the authors have created a scholarly work that will appeal to industry professionals as well as academics.

Author

Candice D. Roberts; Myles Ethan Lascity

Publisher

Intellect Books

Published

2019

Language

EN

ISBN

9781783209811

Subjects

Science, Management, Sociology