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What is LumiWear Distribution Strategy Case Study about?

LumiWear is a startup producing smart fitness apparel and has achieved significant online growth but is now facing challenges with customer acquisition costs and limited physical presence. The company is considering expanding into offline retail or partnering with third-party platforms to enhance customer experience and scale growth. A marketing strategy is needed to evaluate current performance, explore new channels, assess risks and benefits, and provide a final recommendation with an implementation plan.

Author

pandanger07

Language

EN