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About this Social Sciences article

What’s in a Name? Using Card Sorting to Evaluate Branding in an Academic Library’s Web Site by Hepburn, P.; Lewis, K. M. is a Social Sciences article available to read on EtoBox.

It is typically read by researchers, students, and practitioners in Social Sciences.

Author
Hepburn, P.; Lewis, K. M.
Publisher
American Library Association; Association of College and Research Libraies (ISSN 0010-0870)
Published
2008
Field
Social Sciences

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