About this document

Meerkat Insurance Marketing Analysis by Kenan Agacdiken is a document available to read on EtoBox.

Comparethemarket.com is a UK-based insurance comparison website founded in 2006 by Douw Steyn that allows customers to compare prices for various insurance products online and has become very successful, generating over £500 million in annual revenue and £94 million in profits as of 2013 through effective advertising campaigns that increased its brand recognition and market share significantly. A SWOT analysis of Comparethemarket.com identifies its strong advertising strategies, large product selection, and

Author

Kenan Agacdiken

Language

EN