Can I read [Author: Cram101 Textbook Reviews] [Dec-2010] on EtoBox?

[Author: Cram101 Textbook Reviews] [Dec-2010] by Paul Baines, Chris Fill, and Kelly Page is a book available to read on EtoBox.

What is [Author: Cram101 Textbook Reviews] [Dec-2010] about?

<p><P>Marketing offers students and lecturers an integrated learning solution that combines accessible narrative with a diverse range of electronic tools available on the book's website and DVD. The purpose of this package is to bring contemporary marketing perspectives to life for students new to the concept of marketing, and for it to be motivational, creative, applied and highly relevant to the student experience. Case Insight interviews with marketing practitioners, found at the beginning of each chapter, provide students with actual examples of the material discussed in the text. Each chapter is also pedagogically enhanced by Marketing Insight boxes. These learning features show how marketing problems have been solved in the business world and enable students to apply the theories in the text to real-world situations. The text begins with fundamental concepts from classical marketing perspectives and contrasts these with newer perspectives from the relational and service-based schools of marketing to help students develop knowledge and encourage critical thinking. <br>Marketing is an excellent introductory text but can be used for reference throughout the course of a student's

Author

Paul Baines, Chris Fill, and Kelly Page

Publisher

Academic Internet Publishers

Published

2011

Language

EN

ISBN

9780199290437

Subjects

Management, Business, Marketing

Updated

2026-03-24