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What is Market Segmentation and Targeting Guide about?

Chapter 6 discusses the S-T-P (Segmentation, Targeting, Positioning) marketing strategy, which involves dividing the market into segments, selecting the most profitable segments to target, and positioning products effectively. It covers various methods of market segmentation including geographic, demographic, psychographic, and behavioral factors, as well as the requirements for effective segmentation. The chapter also emphasizes the importance of positioning in marketing to create a distinct image in consu

Author

k62.2312150256

Language

EN