About this document
Marketing & Customer Analytics Course by salome is a document available to read on EtoBox.
The document outlines the course Marketing & Customer Analytics (MSCDA614) offered by Chinhoyi University of Technology, focusing on the application of data science in marketing decision-making. It covers various analytical techniques, tools, and concepts essential for understanding customer data and improving marketing strategies. The course includes lectures, practical sessions, and assessments to equip students with the necessary skills for real-world marketing analytics.
- Author
- salome
- Language
- EN