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Transition to Online Payments in India by Anurag Malviya Student, Jaipuria Lucknow is a document available to read on EtoBox.

What is Transition to Online Payments in India about?

This document discusses research on converting Indian consumers from offline to online payment methods. It begins by introducing that traditionally, Indians have preferred offline shopping and payments but online payments are growing due to e-commerce. It then outlines the problem of increasing online payments over offline, lists objectives like determining attitudes and factors affecting payment choice. The literature review discusses characteristics of online consumers and shopping behavior, as well as ad

Author

Anurag Malviya Student, Jaipuria Lucknow

Language

EN