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What is Rural Market Segmentation Analysis about?
This document discusses rural market segmentation in India. It identifies key factors for segmentation including geographic region, village size, demographics like age, income, occupation, psychographics like attitudes and lifestyles, and behavioral factors like product usage. It then provides data on rural demographics, occupations, agriculture, infrastructure, banking, and recommends how to evaluate and select target market segments based on size, growth rate, profitability, and firm resources.
- Author
- Manas Ranjan Nayak
- Language
- EN