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What is Rise of Strategic Management as a Field about?

The paper presents a model for explaining the rise of new academic fields by viewing it as a successful admittance-seeking social movement. The model identifies three major elements for a new field to establish itself: differentiation, mobilization, and legitimacy building. Differentiation requires portraying a unique and socially important mission. Mobilization requires internal and external demand for the new field

Author

Rupali Pratap Singh

Language

EN