About this document
Social Media by jessica andriani is a document available to read on EtoBox.
The document summarizes 4 articles on the impact of social media on consumer behavior. Article 1 finds that social media affects consumer decision making through various stages like problem recognition, information search, decision making, purchase, and post-purchase evaluation. Article 2 finds that social media negatively impacts customer loyalty and tolerance but positively impacts experimenting. Article 3 examines how social media influences consumer trust and purchasing. Article 4 studies how social med
- Author
- jessica andriani
- Language
- EN