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What is Factors Influencing Online Buying Behavior about?

This document summarizes research on factors affecting online buying behavior. It reviews models proposed by other scholars and proposes a new FFF (Factors, Filtering elements, Filtered buying behavior) model. The review of literature discusses how trust, privacy/security, product/vendor characteristics, and website quality impact attitudes and intentions toward online shopping. Fishbein

Author

Hanganu Ela-Elena

Language

EN