Can I read Cost-Effective Media Selection Guide on EtoBox?
Cost-Effective Media Selection Guide by Mohammed Imran Akbar is a document available to read on EtoBox.
What is Cost-Effective Media Selection Guide about?
The document discusses choosing effective media for advertising a small business. It recommends first understanding the target audience and their buying process. Local newspapers and radio may be best for a small, local audience. Larger magazines are too broad unless they offer regional editions. The key is selecting media that reaches the right target audience cost-effectively.
- Author
- Mohammed Imran Akbar
- Language
- EN