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What is Diet Pepsi Marketing Experiment Design about?

The document proposes a marketing experiment for Diet Pepsi involving a television advertising campaign in Chennai, India as the test market and Kolkata as the control market. The experiment will compare Diet Pepsi sales between the two cities during a control period from May 1-31 and a test period from June 1-31 after advertising begins. Potential issues include differences in temperature between the months and actions from competitors. An alternative experiment using web advertisements is suggested to all

Author

Garvita Srivastava

Language

EN