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Marketing Research & Consumer Behavior Insights by Ananya Anant is a document available to read on EtoBox.

What is Marketing Research & Consumer Behavior Insights about?

The document discusses marketing research, including its meaning, objectives, functions and process. It describes the differences between marketing research and marketing information systems, as well as consumer behavior and factors affecting it. The objectives, areas, procedures and methods of data collection for marketing research are also outlined.

Author

Ananya Anant

Language

EN