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Coffee Brand Language Analysis Study by Thủy Ngân is a document available to read on EtoBox.
This paper examines the structural and semantic features of brand language in coffee brands using a multimodal approach, analyzing 550 brands. It highlights the importance of brand names, taglines, and storytelling in brand communication, categorizing names into various types based on their characteristics and meanings. The study emphasizes how the integration of verbal and nonverbal elements contributes to brand recognition and consumer engagement.
- Author
- Thủy Ngân
- Language
- EN