Opening book details…
About this Business, Management and Accounting article
Advertiser Risk Taking, Campaign Originality, and Campaign Performance by Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan
- Publisher
- M. E. Sharpe Inc.; Informa UK (Taylor & Francis); M.E. Sharpe Inc.; Informa UK Limited (ISSN 0091-3367)
- Published
- 2013
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
More by Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan
Browse all works by Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan