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Real Madrid by Julie Roberts is a document available to read on EtoBox.

Real Madrid Club de Futbol has over 100 years of history and success as one of the top soccer clubs in the world with over 93 million fans globally. Under President Florentino Perez, the club expanded its global brand recognition and revenue through strategies like assembling a team of top players known as the "Galacticos" and leveraging the brand across various marketing channels worldwide. While this "Galacticos" strategy was initially successful in growing profits, it also led to high spending that resul

Author

Julie Roberts

Language

EN