About this document
Awareness and Use of Ambient Advertising by sarah.maleem is a document available to read on EtoBox.
This dissertation by Srishti Jain explores the awareness and use of ambient advertising in India, highlighting its unique characteristics and effectiveness compared to traditional advertising methods. The study includes surveys that assess public perception and the impact of ambient advertising on consumer behavior. It concludes that while ambient advertising can capture attention and generate buzz, its long-term viability and accountability remain challenges.
- Author
- sarah.maleem
- Language
- EN