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Haier by Yusra Ahmed is a document available to read on EtoBox.
What is Haier about?
Haier entered the Indian market in 2004 with a mission to become a top-three home appliance brand. However, its performance began to deteriorate due to poor after-sales services and high competition from Samsung and LG. Eric Braganza was appointed as the new president to address these problems. Some of his key decisions included revamping operations by hiring new employees, expanding the dealer network, focusing on customer satisfaction through experience centers and service stations, adjusting pricing to b
- Author
- Yusra Ahmed
- Language
- EN