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Growth of OOH Media in India 2010 by nudetarzan1985 is a document available to read on EtoBox.

What is Growth of OOH Media in India 2010 about?

The document discusses the out-of-home (OOH) advertising medium in India, specifically digital OOH displays. It notes that the OOH medium has grown significantly in the past 3 years as consumers spend more time outside the home. The economic slowdown of 2009 impacted OOH advertising as with other media, but the medium remained an important option for reaching consumers. Fast moving consumer goods (FMCG) companies were initially late adopters of OOH advertising but are now increasing their use of it rapidly.

Author

nudetarzan1985

Language

EN