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What is B2B Psychographic Market Segmentation about?

This document summarizes an article that explores how marketing executives employ psychographics as part of their target marketing strategy in business technology markets. The article finds that while psychographics is not commonly used as a major segmentation dimension, psychographic thinking without formal analysis is used by 59% of companies. Both formal and informal use of psychographics fared better than not using it at all. Firmographic and demographic variables did not impact psychographic use. Motiv

Author

စိုးမင္း ထြန္း

Language

EN