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Sales and Distribution Management Guide by Satya Prasad Grandhi is a document available to read on EtoBox.

What is Sales and Distribution Management Guide about?

This document discusses key concepts in sales and distribution management including different types of distribution strategies like mass, selective, and exclusive distribution. It covers common intermediaries in distribution channels such as wholesalers and retailers. It also addresses important considerations like motivating channel members and managing channel conflicts. The overall objective is to provide students with an understanding of concepts and applications of sales and distribution management.

Author

Satya Prasad Grandhi

Language

EN