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This study investigates the effects of servitization on exploitative and exploratory product innovations, revealing a positive relationship with exploitative innovation and a U-shaped relationship with exploratory innovation. It also explores how product modularization and organization formalization moderate these effects, suggesting that product modularization enhances the U-shaped relationship while organization formalization strengthens exploitative innovation but weakens exploratory innovation. The find

Author

Ilke Dikici

Language

EN