About this document
Hero Honda Market Segmentation Analysis by Manish Kumar Lodha is a document available to read on EtoBox.
Hero Honda segments its customers based on geographic location, demographics, and psychographics. Key segments include: 1) Young urban males for high-end bikes like Karizma ZMR and Hunk; 2) Rural/semi-urban males and females for mid-range bikes like Passion+ and Glamour; 3) Rural customers of all ages and both sexes for entry-level bikes like CD Delux and Splender. Hero Honda targets these segments based on price-orientation, technology-orientation, and status-orientation. It positions itself as the world
- Author
- Manish Kumar Lodha
- Language
- EN