Can I read Moorcroft : a guide to Moorcroft pottery 1897 - 1993 on EtoBox?

Moorcroft : a guide to Moorcroft pottery 1897 - 1993 by Paul Atterbury; additional material by Beatrice Moorcroft is a book available to read on EtoBox.

What is Moorcroft : a guide to Moorcroft pottery 1897 - 1993 about?

William Moorcroft, born into an established pottery family in Burslem, Staffordshire in 1872, was initially trained to be an art teacher at the South Kensington School of Art. However, in 1897 he was employed as a designer by James Macintyre & Co., a large Staffordshire earthenware manufacturer interested in expanding their production of art pottery. Building on the slipware techniques already established at Macintyre's, Moorcroft was able to develop a decorative style. With its raised slip decoration in floral and Art Nouveau forms, Moorcroft's Florian Ware was quickly successful, and by 1905 was being sold by major stores in London, Paris and New York. Popularity was underlined by success at international exhibitions, with Moorcroft winning his first Gold Medal at St Louis in 1904. In 1913 Moorcroft left Macintyre's to set up his own pottery in a custom-built works nearby. New designs appeared, maintaining his reputation for colourful and delicate interpretations of natural forms and landscape. The famous powder blue tableware range, described as 'undatedly perfect' was introduced, and Moorcroft continued to enjoy international success. Throughout the 1920s and the 1930s desi

Author

Paul Atterbury; additional material by Beatrice Moorcroft

Publisher

Richard Dennis Publications Dist

Published

1993

Language

EN

ISBN

9780903685337

Subjects

Art, Arts

Rating

4.5 / 5 (84 ratings)

Updated

2026-03-14